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~isPartOf:"Frontiers of business research in China : selected publications from Chinese universities"
~language:"eng"
~language:"hun"
~language:"mkd"
~person:"He, Jiaxun"
~subject:"China"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference proceedings"
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He, Jiaxun
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Frontiers of business research in China : selected publications from Chinese universities
Journal of business research : JBR
2
Australasian marketing journal
1
International marketing review
1
Journal of Chinese entrepreneurship
1
Nankai business review international
1
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ECONIS (ZBW)
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Consumer-brand relationship in the context of Chinese culture : a theoretical construct and empirical study
He, Jiaxun
;
Lu, Taihong
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 493-513
Persistent link: https://www.econbiz.de/10003923727
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2
Transference or severance : an exploratory study on brand relationship quality of China's time-honored brands based on intergenerational influence
He, Jiaxun
- In:
Frontiers of business research in China : selected …
2
(
2008
)
4
,
pp. 518-552
Persistent link: https://www.econbiz.de/10003789657
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