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~isPartOf:"Frontiers of economics in China : selected publications from Chinese universities"
~isPartOf:"International journal of business competition and growth : IJBCG"
~person:"Thomas, Sujo"
~subject:"Pricing strategy"
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Pricing strategy
Brand image
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Consumer behaviour
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Handelsmarke
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India
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Indien
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Markenimage
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Online retailing
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Online-Handel
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Preis
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Preismanagement
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Price
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Store brand
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cause-related marketing
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online private label
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perceived pricing
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Thomas, Sujo
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Suggala, Susmita
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Frontiers of economics in China : selected publications from Chinese universities
International journal of business competition and growth : IJBCG
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Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo
;
Suggala, Susmita
;
Agarwal, Dhruv
- In:
International journal of business competition and …
8
(
2022
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
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