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~isPartOf:"Fundamentals of business-to-business marketing"
~person:"Banholzer, Volker Markus"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Lindgreen, Adam"
~type_genre:"Book section"
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Business-to-business marketing
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Banholzer, Volker Markus
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Fundamentals of business-to-business marketing
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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Business relationship management and marketing
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Business market research
Jacob, Frank
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2015
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