Murimi, Michael; Wadongo, Billy; Olielo, Tom - In: Future Business Journal 7 (2021) 1, pp. 1-7
This conceptual paper aims at identifying a theoretical framework for the determinants of revenue management (RM … where the first stage involves an explicit examination of the literature related to practices of revenue management and … revenue management. The researchers propose a theoretical framework illustrating how revenue management practices and their …