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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~subject:"Independent factors"
~subject:"Mobile advertising"
~subject:"Werbung"
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Independent factors
Mobile advertising
Werbung
Consumer attitudes
2
Consumer behaviour
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Advertising
1
Advertising effects
1
E-commerce
1
E-retailer
1
Einzelhandel
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Electronic Commerce
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Factor analysis
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Faktorenanalyse
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India
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Indien
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Information technology
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Mobile Business
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Mobile Marketing
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Mobile business
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Mobile communications
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Mobile marketing
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Mobile phone
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Mobilkommunikation
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Online retailing
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Online shopping
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Online-Handel
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SMS
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Strongest influencers
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Lakshmi, N. Rajya
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Reddy, T. Ravindra
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Sharma, Neetu
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
Asia Pacific journal of marketing and logistics
1
ERIM Report Series Reference
1
European journal of marketing
1
Green advertising and the reluctant consumer
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Health marketing quarterly
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International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
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Journal of Asian finance, economics and business : JAFEB
1
Journal of Islamic marketing : JIMA
1
Journal of business and economic perspectives
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of international marketing
1
Journal of marketing communications
1
Market : review for marketing theory and practice
1
The IUP journal of brand management : IJBRM
1
The marketing review
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Consumer behavior towards online shopping factors influencing employees of crazy domains to shop online
Sharma, Neetu
- In:
GITAM journal of management : a quarterly publication …
14
(
2016
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10011656334
Saved in:
2
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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