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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~subject:"Markenführung"
~subject:"Theory"
~subject:"Werbewirkung"
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Brand Planning : starke Strategien für Marken und Kampagnen
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European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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Leitfaden Online-Marketing ; [Bd. 1]
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
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