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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of retailing and consumer services"
~person:"Aslam, Usman"
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Brand management
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Aslam, Usman
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Gabler Edition Wissenschaft
Harvard-Business-Manager : das Wissen der Besten
Journal of retailing and consumer services
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Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
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2
Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
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