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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~subject:"Advertising"
~subject:"Informationsökonomik"
~subject:"Theorie"
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Informationsökonomik
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Werbewirtschaft
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Gabler Edition Wissenschaft
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
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NBER working paper series
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The advertising handbook
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Applied economics
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European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
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Journal of business anthropology
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Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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CESifo working papers
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Journal of business research : JBR
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Journal of current issues and research in advertising
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Journal of marketing research : JMR
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Research and the development of pedagogical materials
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Research and the development of pedagogical materials : working papers
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Schriften zu Marketing und Management
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The advertising and consumer culture reader
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The marketing review
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Volkswirtschaftliche Diskussionsbeiträge
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Working paper series
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Working papers / Harvard Business School, Division of Research
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Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
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Advancing research on projects and temporary organizations
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Advertising, promotion, and new media
1
American journal of agricultural economics
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Die Auswahl von Werbeagenturen aus Informationsökonomischer Sicht
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 220-238
Persistent link: https://www.econbiz.de/10001709443
Saved in:
2
Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur : theoretische Systematisierung und empirische Überprüfung eines Prinzipal-Agenten-Modells
Schachtner, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001689637
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