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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Chintagunta, Pradeep K."
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Consumer behaviour
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Film industry
3
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2
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Chintagunta, Pradeep K.
Hauser, John R.
11
Huber, Frank
10
Schweidel, David A.
9
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
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7
Mela, Carl F.
7
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6
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6
Jerath, Kinshuk
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6
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6
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6
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5
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5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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4
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing science
4
Chicago Booth School of Business Research Paper
3
Journal of applied econometrics
3
Journal of marketing
3
Journal of marketing research : JMR
3
Marketing Science
3
Management Science
2
Stanford University Graduate School of Business research paper
2
Chicago Booth Research Paper
1
Georgia Tech Scheller College of Business Research Paper
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Quantitative marketing and economics : QME
1
Research paper series / Stanford Graduate School of Business
1
Review of industrial organization : RIO
1
SMU Cox School of Business Research Paper
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of business : B
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ECONIS (ZBW)
12
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1
Personalization in email
marketing
: the role of noninformative advertising content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
Saved in:
2
Assessing the effect of
marketing
investments in a business
marketing
context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
3
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Saved in:
4
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim
;
Venkataraman, Sriram
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
Saved in:
5
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
Saved in:
6
Complementarities and the demand for home broadband internet services
Liu, Hongju
;
Chintagunta, Pradeep K.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
Saved in:
7
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
8
Editorial:
marketing
science : a strategic review
Chintagunta, Pradeep K.
;
Hanssens, Dominique M.
; …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
Saved in:
9
Promotion spillovers : drug detailing in combination therapy
Liu, Hongju
;
Liu, Qiang
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011695441
Saved in:
10
Discrete-choice models of consumer demand in
marketing
Chintagunta, Pradeep K.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 977-996
Persistent link: https://www.econbiz.de/10009427807
Saved in:
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