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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Collection of articles of several authors"
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Marketingmanagement
15
Marketing management
14
Consumer behaviour
4
Konsumentenverhalten
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Globalisierung
2
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2
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2
Operations Research
2
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Laroche, Michel
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Kirchgeorg, Manfred
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Klante, Oliver
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Ko, Eunju
1
Kutschker, Michael
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Marshall, Roger
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Richardson, George P.
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Schmid, Stefan
1
Strothmann, Karl-Heinz
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Journal of business research : JBR
Journal of marketing research : JMR
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14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Legends in marketing
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Premier reference source
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Zeszyty naukowe
8
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Proceedings series / American Marketing Association
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The journal of business & industrial marketing
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
International marketing review
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SAGE library in marketing
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Europäische Kulturen in der Wirtschaftskommunikation
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
15
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1
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
2
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
3
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
4
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
5
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
6
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
7
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
8
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
9
Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag
Schmid, Stefan
(
ed.
);
Kutschker, Michael
(
honouree
); …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003804046
Saved in:
10
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred...
Klante, Oliver
(
ed.
);
Kirchgeorg, Manfred
(
honouree
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003739742
Saved in:
1
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