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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business strategy"
~isPartOf:"Legends in marketing"
~subject:"Market research"
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ABB Daimler-Benz Transportation (Deutschland) GmbH <Hennigsdorf b. Berlin>
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Gabler Edition Wissenschaft
Journal of business strategy
Legends in marketing
Springer eBook Collection / Business and Economics
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Betriebswirtschaftslehre für Technologie und Innovation
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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International journal of electronic commerce : IJEC
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Marketing research and modeling
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337117
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Re-energizing a product portfolio: case study of a pharmaceutical merger
Rao, Sanjay K.
- In:
Journal of business strategy
30
(
2009
)
6
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003990960
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Marktorientierte Konzeption der Produktqualität
Fillip, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000963456
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