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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
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Brand management
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Gabler Edition Wissenschaft
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
702
Industrial marketing management : the international journal for industrial and high-tech firms
643
The journal of brand management : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of hospitality management
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Journal of marketing communications
107
Journal of the Academy of Marketing Science
103
Research
103
The IUP journal of brand management : IJBRM
98
Journal of strategic marketing
96
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
70
Springer eBook Collection / Business and Economics
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Journal of fashion marketing and management
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Journal of marketing research : JMR
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International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
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Business horizons
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Journal of advertising research
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International marketing review
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Cogent business & management
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Journal of global marketing
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Qualitative market research : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
172
USB Cologne (EcoSocSci)
7
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
4
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
5
Store brand vs. national brand prices : willingness to pay ≠ willingness to accept
Boyle, Peter J.
;
Lathrop, E. Scott
;
Kim, Hyoshin
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10012622608
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
8
Influences of symbolic capital on destination brand equity
Kim, Juran
;
Bae, Joonheui
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
Saved in:
9
Equipment-as-a-Service (EaaS) - eine empirische Geschäftsmodellanalyse aus der Perspektive der kundenseitigen Risikowahrnehmung
Blanke, Niklas
-
2023
Persistent link: https://www.econbiz.de/10014418108
Saved in:
10
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
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