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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing education : JME"
~person:"Mills, Adam J."
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Mills, Adam J.
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Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.
;
Treen, Emily
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011537300
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Using cartoons to teach corporate social responsibility : a class exercise
Mills, Adam J.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10010204764
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