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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing research : JMR"
~person:"Albers, Sönke"
~subject:"Direktmarketing"
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A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
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