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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marktsegmentierung"
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Marktsegmentierung
Market research
72
Marktforschung
72
Theorie
41
Theory
41
Deutschland
26
Germany
25
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
10
Marketing management
10
Marketingmanagement
10
Relationship marketing
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Conjoint analysis
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Conjoint-Analyse
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Marketing
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USA
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United States
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Conjoint Measurement
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Brand management
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Estimation
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Lieferantenmanagement
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Markenführung
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Schätzung
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Supplier relationship management
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Verbraucherverhalten
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Advertising effects
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Automotive market
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Bewertung
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Einzelhandel
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Kfz-Markt
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Market segmentation
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Measurement
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Präferenztheorie
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Retail trade
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Strategisches Management
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Theory of preferences
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German
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Dobbelstein, Thomas
1
Gaus, Hansjörg
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Heinzel, Matthias
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Hunkel, Markus
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Zanger, Cornelia
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Gabler Edition Wissenschaft
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of wine business research : IJWBR
4
Europäische Hochschulschriften / 5
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research
2
Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Advanced controlling : für Manager und Controller
1
Agrarökonomische Diskussionsbeiträge
1
Agricultural and Food Economics : AFE
1
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
1
Campus Management
1
Cogent business & management
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
DICE discussion paper
1
Deutschland regional : sozialwissenschaftliche Daten im Forschungsverbund
1
Discussion papers / CEPR
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European marketing research review
1
European research on management and business economics
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
Gesundheit und Wirtschaftswachstum : Recht, Ökonomie und Ethik als Innovationsmotoren für die Medizin
1
Handbook of research on ethnic and intra-cultural marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Zielgruppenmanagement
1
Holt, Rinehart and Winston marketing series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative Markenführung und -implementierung
1
International journal of business innovation and research
1
International journal of contemporary hospitality management
1
Journal of advertising research
1
Journal of air transport management
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Marktpotenzialanalysen als Basis der Sortimentspolitik : das Beispiel Presseartikel
Dobbelstein, Thomas
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001632763
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2
Segmentorientierte Preisdifferenzierung für Verkehrsdienstleistungen : Ansätze für ein optimales fencing
Hunkel, Markus
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001583979
Saved in:
3
Wertesystem-Segmentierung im Automobilmarketing
Gaus, Hansjörg
-
2000
Persistent link: https://www.econbiz.de/10001461312
Saved in:
4
Anforderungen deutscher Unternehmen an betriebswirtschaftliche Hochschulabsolventen : zur Marktorientierung von Hochschulen
Heinzel, Matthias
-
1997
Persistent link: https://www.econbiz.de/10000969437
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