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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses"
~subject:"Sponsoring"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Sponsoring
Advertising effects
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Werbewirkung
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Theorie
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Theory
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14
Germany
14
Consumer behaviour
10
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Marwitz, Christian
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Gabler Edition Wissenschaft
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport management review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DUV / Wirtschaftswissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
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ECONIS (ZBW)
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1
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011900369
Saved in:
2
Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003316514
Saved in:
3
Die Evaluation als Methode zur Kontrolle von Sponsoringengagements
Marwitz, Christian
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 173-183)
.
2005
Persistent link: https://www.econbiz.de/10003295939
Saved in:
4
Evaluating efficiency and effectiveness of sport promotional campaigns and sport events
Theeboom, Marc
;
Van den Bergh, Kathy
;
DeKnop, Paul
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 263-279)
.
2005
Persistent link: https://www.econbiz.de/10003295959
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