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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Research"
~isPartOf:"The journal of services marketing"
~subject:"Handelsmarke"
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Handelsmarke
Customer retention
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Gabler Edition Wissenschaft
Research
The journal of services marketing
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Handbook of research on retailer-consumer relationship development
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Innovatives Markenmanagement
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
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2019
Persistent link: https://www.econbiz.de/10011980068
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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