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~isPartOf:"Research"
~subject:"Marketingtheorie"
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Marketingtheorie
B-to-B-Marketing
41
Business-to-business marketing
41
Theorie
24
Theory
24
Business-to-Business-Marketing
23
Deutschland
17
Germany
17
Lieferantenmanagement
10
Supplier relationship management
10
Investitionsgütermarketing
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Brand management
5
Innovation
5
Kundenbindung
5
Markenführung
5
Relationship marketing
5
Customer integration
4
Investitionsgüterindustrie
4
Kundenintegration
4
Kundenmanagement
4
Markenpolitik
4
Beschaffung
3
Beziehungsmanagement
3
Brand image
3
Bundling strategy
3
Customer retention
3
Firm performance
3
Internationales Marketing
3
Investitionsgütermarkt
3
Leistungsbündel
3
Markenimage
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
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Procurement
3
Unternehmenserfolg
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Verbraucherzufriedenheit
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German
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Claßen, Matthias
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Kuhlmann, Christian
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Gabler Edition Wissenschaft
Research
Industrial marketing management : the international journal for industrial and high-tech firms
35
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of business-to-business marketing
9
The journal of business & industrial marketing
6
Business-to-Business-Marketing
2
Journal of customer behaviour
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
SpringerLink / Bücher
2
Applied Marketing Science / Angewandte Marketingforschung
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of business-to-business marketing
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Handbook of business-to-business marketing
1
International journal of services and operations management
1
Journal of Business & Industrial Marketing
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Research handbooks in business and management series
1
Rethinking marketing : developing a new understanding of markets
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The impact of theory on representations of the consumer and the marketing organisation
1
The marketing book
1
Volume 21, Issue 2
1
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ECONIS (ZBW)
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Marktorientierung in Business-to-Business-Märkten : eine empirische Untersuchung von mehrstufigen Marketingstrategien
Claßen, Matthias
-
2016
Persistent link: https://www.econbiz.de/10011349231
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2
Diffusion von Informationstechnik
Kuhlmann, Christian
-
1997
Persistent link: https://www.econbiz.de/10000956496
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