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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
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Markenpolitik
59
Brand management
56
Markenführung
56
Deutschland
44
Germany
44
Theorie
36
Theory
36
B-to-B-Marketing
30
Business-to-business marketing
30
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24
Konsumentenverhalten
24
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23
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20
Markenartikel
16
Brand
15
Investitionsgütermarketing
12
Marketing management
12
Marketingmanagement
12
Verbraucherverhalten
12
Beziehungsmarketing
11
Relationship marketing
11
Business-to-Business-Marketing
10
Strategisches Management
10
Erfolgsfaktor
9
Estimation
9
Handelsmarke
9
Schätzung
9
Lieferantenmanagement
7
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Marktforschung
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Store brand
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Supplier relationship management
7
Verbraucher
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Internationales Marketing
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Kaufentscheidung
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Perception
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79
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German
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Huber, Frank
5
Anselstetter, Sabine
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Baumgarth, Carsten
2
Chammout, Aiman
2
Dahlhoff, Denise
2
Habann, Frank
2
Kaminski, Sandra
2
Kiendl, Stephanie C.
2
Malär, Lucia
2
Meier, Carolin
2
Nienstedt, Heinz-Werner
2
Reinelt, Julia
2
Richter, Markus
2
Schaffmeister, Niklas
2
Seebauer, Martina
2
Weißgerber, Anja
2
Özergin, Berrin
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Ahlert, Dieter
1
Baumgartl, Christina
1
Bentele, Günter
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Bergmann, Holger
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Blanke, Niklas
1
Blinda, Lars
1
Bode, Maximilian
1
Breusch, Alexander
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Buchele, Mark-Steffen
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Busch, Jan
1
Böcker, Jens
1
Ceritoğlu, Bahar
1
Di Candido, Valentino
1
Elste, Rainer
1
Enke, Margit
1
Esch, Franz-Rudolf
1
Essiger, Nicole
1
Exler, Stefanie
1
Festge, Fabian
1
Fließ, Sabine
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Verlag Dr. Kovač
5
EBS Business School
1
Johannes Kepler Universität Linz
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1
Westfälische Wilhelms-Universität Münster
1
Published in...
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Gabler Edition Wissenschaft
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
724
Industrial marketing management : the international journal for industrial and high-tech firms
652
The journal of brand management : an international journal
584
SpringerLink / Bücher
403
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
141
Journal of business-to-business marketing
132
Marketing intelligence & planning
127
Journal of marketing
125
Journal of marketing management : MM
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of strategic marketing
121
Asia Pacific journal of marketing and logistics
117
Springer eBook Collection
117
Journal of the Academy of Marketing Science
114
International journal of hospitality management
110
Journal of marketing communications
110
Research
103
The IUP journal of brand management : IJBRM
98
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
76
International journal of internet marketing and advertising : IJIMA
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
70
International journal of advertising : the review of marketing communications
69
Springer eBook Collection / Business and Economics
69
Journal of advertising research
68
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International marketing review
66
Journal of international consumer marketing
66
Cogent business & management
65
Business horizons
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Tourism management : research, policies, practice
63
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ECONIS (ZBW)
101
USB Cologne (EcoSocSci)
7
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101
Erlösrechnung im industriellen Produktgeschäft : ein Beitrag zum Marketingcontrolling
Schreckling, Edward
-
1998
Persistent link: https://www.econbiz.de/10000980500
Saved in:
102
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
103
Diffusion von Informationstechnik
Kuhlmann, Christian
-
1997
Persistent link: https://www.econbiz.de/10000956496
Saved in:
104
Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten
-
1996
Persistent link: https://www.econbiz.de/10000590466
Saved in:
105
Marketing für Leistungssysteme
Böcker, Jens
-
1995
Persistent link: https://www.econbiz.de/10000902628
Saved in:
106
Kommunikationsstrategien im Systemgeschäft : die Vermarktung von CIM-Systemen
Bergmann, Holger
-
1995
Persistent link: https://www.econbiz.de/10000906075
Saved in:
107
Systemmarketing : die Gestaltung integrierter informationstechnologischer Leistungssysteme
Zerr, Konrad
-
1994
Persistent link: https://www.econbiz.de/10000897208
Saved in:
108
Messeselektion : Entscheidungskriterien für Investitionsgüteranbieter
Fließ, Sabine
-
1994
Persistent link: https://www.econbiz.de/10000881804
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