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~isPartOf:"Gabler Edition Wissenschaft"
~person:"Homburg, Christian"
~subject:"Markenführung"
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Markenführung
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Homburg, Christian
Richter, Markus
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Gabler Edition Wissenschaft
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Harvard-Business-Manager : das Wissen der Besten
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
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2007
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1. Aufl.
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