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~isPartOf:"Gabler Edition Wissenschaft"
~person:"Homburg, Christian"
~subject:"Preismanagement"
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Preismanagement
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Die Betriebswirtschaft : DBW
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Preismanagement : Konzeption, Umsetzung und Erfolgsauswirkungen im Business-to-Business-Bereich
Schuppar, Björn
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2006
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1. Aufl.
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