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~isPartOf:"Gabler Edition Wissenschaft"
~person:"Wilsdorf-Köhler, Heide"
~subject:"Leistungsbündel"
~subject:"Preisdifferenzierung"
~subject:"Systemgeschäft"
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Leistungsbündel
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Gabler Edition Wissenschaft
Gabler Edition Wissenschaft : Markt- und Unternehmensentwicklung
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Wettbewerbsvorteile für Konsumgüterhersteller : Systemangebote aus der Sicht des strategischen Managements
Wilsdorf-Köhler, Heide
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2003
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1. Aufl
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