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~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Consumer behaviour"
~subject:"Werbung"
~type_genre:"Biography"
~type_genre:"Graue Literatur"
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Die Beziehung zwischen werbungtreibendem Unternehmen und Werbeagentur : theoretische Systematisierung und empirische Überprüfung eines Prinzipal-Agenten-Modells
Schachtner, Dirk
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2002
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1. Aufl.
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