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Consumer Sophistication : Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität
Sauer, Nicola E.
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001788036
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Marktausbreitung neuer Konsumgüter : verhaltenswissenschaftliche Grundlagen, Modellbildung und Simulation
Klophaus, Richard
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1995
Persistent link: https://www.econbiz.de/10000922982
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