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~subject:"Firmenimage"
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Journal of business research : JBR
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003420222
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Konsumentenverhalten in ereignisinduzierten Markenkrisen : Der Einfluss der Markenbeziehungsqualität
Weißgerber, Anja
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515496
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