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~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Kommunikation"
~subject:"Transaction costs"
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Key account management
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European retail research
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Handbook of strategic account management : a comprehensive resource
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
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Bedeutende Kunden : Analyse und Gestaltung von langfristigen Anbieter-Nachfrager-Beziehungen auf industriellen Märkten
Rieker, Stephen A.
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1995
Persistent link: https://www.econbiz.de/10000539296
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