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~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Kundenanalyse"
~subject:"Marketing management"
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Kundenanalyse
Marketing management
Distribution channel
17
Vertriebsweg
17
Theorie
8
Theory
8
Marketingmanagement
5
Absatzweg
4
Mehrgleisiger Vertrieb
4
Agency theory
2
Automotive industry
2
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2
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1954-1994
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Dahmen, Patrick
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Otzen-Wehmeyer, Eva
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Gabler Edition Wissenschaft
Journal of retailing and consumer services
14
Journal of business research : JBR
10
Handbuch Multi-Channel-Marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Journal of retailing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of strategic marketing
5
Europäische Hochschulschriften / 5
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
European journal of marketing : EJM
3
Interactive and multi-channel marketing
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International journal of production economics
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing channels : distribution systems, strategy, and management
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Schriften zu Distribution und Handel
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Annales Universitatis Mariae Curie-Skłodowska / H
2
Asia Pacific journal of marketing and logistics
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Direct marketing : an international journal
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European journal of operational research : EJOR
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Gabler-Edition Wissenschaft
2
International journal of globalisation and small business : IJGSB
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of marketing research
2
Journal of media business studies
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kellogg on marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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ECONIS (ZBW)
5
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1
Absatzkanalkoordination durch Hersteller-Handels-Konditionen : eine spiel- und verhandlungstheoretische Untersuchung
Kunter, Marcus
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003782748
Saved in:
2
Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
3
Multi-channel strategies for retail financial services : a management-framework for designing and implementing multi-channel strategies
Dahmen, Patrick
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002377926
Saved in:
4
Multikanalsysteme in der Automobildistribution : konzeptionelle Grundlagen und empirische Befunde
Smend, Percy
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002165068
Saved in:
5
Internationales vertikales Marketing : eine explorative Erfassung und Evaluation des strategischen Verhaltens der Markenartikelindustrie gegenüber internationalen Handelskunden
Otzen-Wehmeyer, Eva
-
1996
Persistent link: https://www.econbiz.de/10000930313
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