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~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Landwehr, Jan Rüdiger"
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Advertising music
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Consumer behaviour
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of consumer behaviour : an international research review
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
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