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~isPartOf:"Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing"
~person:"Giersch, Judith"
~person:"Zentes, Joachim"
~subject:"Außenhandel"
~subject:"Strategisches Management"
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Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
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2008
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1. Aufl.
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