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~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Football"
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Football
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Sportveranstaltung
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Brand image
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experiential marketing
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events
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
International journal of advertising : the quarterly review of marketing communications
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Sportmanagement : SPM
2
Tübinger Diskussionsbeiträge
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Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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DUV / Wirtschaftswissenschaft
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing : EJM
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Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of sport management : the official journal of the North American Society of Sport Management
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Markenmanagement
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Sport, Business and Management : an international journal ; SBM
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Springer eBook Collection / Business and Economics
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Tourism management : research, policies, practice
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Wirtschaftsverfassung in Deutschland und Europa : Festschrift für Bernhard Nagel
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
2
The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil
;
Choi, Jiwon
;
Kim, Hyunchil
;
Davis, John A.
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
Saved in:
3
Event-Marken-Fit und Kommunikationswirkung : eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006 TM
Nitschke, Axel
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003367703
Saved in:
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