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~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
~isPartOf:"International journal of intelligent enterprise"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
2
Consumer behaviour
2
Consumer goods industry
2
Konsumgüterindustrie
2
Markenführung
2
Advertising
1
Advertising effects
1
Beschwerdemanagement
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Beziehungsmanagement
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Beziehungsmarketing
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Brand
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Brand image
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Complaint management
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Consumer goods
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Einzelhandel
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Empirical method
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Empirische Methode
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India
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Indien
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Konsumgüter
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Kundenmanagement
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Markenartikel
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Markenimage
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Markenpolitik
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Marketing management
1
Marketingmanagement
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Relationship marketing
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Retail trade
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Sales promotion
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Theorie
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Theory
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Verkaufsförderung
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Viet Nam
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Vietnam
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Werbewirkung
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Werbung
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advertising
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brand attitude
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brand equity
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Cuong Hung Pham
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Wenske, Anna Verena
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
International journal of intelligent enterprise
The journal of brand management : an international journal
6
Journal of advertising research
3
Longer lasting products : alternatives to the throwaway society
3
The journal of product & brand management
2
Akzente
1
Australasian marketing journal
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Bericht der GfK-Tagung : vom ...
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business transformation in China
1
Change, transformation, and development : with 61 tables
1
Cogent business & management
1
Direct store delivery : concepts, applications and instruments
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
European review of agricultural economics : ERAE
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler-Edition Wissenschaft
1
Global business review
1
Global journal of business management : GJBM
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Global logistics and distribution planning : strategies for management
1
Hamburger Schriften zur Marketingforschung
1
IMADI.net-Projektbericht
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business information systems : IJBIS
1
International journal of economics and financial issues : IJEFI
1
International journal of productivity and quality management : IJPQM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Inventi impact: retailing & consumer services
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing management : MM
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Journal of marketing research : JMR
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich : eine Analyse unter besonderer Berücksichtigung des Beschwerdemanagements und der Markenkommunikation
Wenske, Anna Verena
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716428
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