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~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
29
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
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Strategisches Mehrmarkencontrolling : Ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
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2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515300
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