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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Consumer goods industry"
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Consumer goods industry
Brand management
63
Markenführung
63
Markenimage
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45
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Markenartikel
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
7
Journal of advertising research
5
Akzente
3
Reihe: Marketing : MAR
3
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Case studies on MNCs in India
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Edition transcript
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of marketing
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Marktorientiertes Management
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Trademarks, brands, and competitiveness
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Annual review of economics
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Asia-Pacific journal of business administration
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Bericht der GfK-Tagung : vom ...
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Brand management ; Vol. 1
1
Business-to-business brand management : theory, research and executive case study exercises
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Darden Case
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Erfolgreich mit den Großen des Managements
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
1
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Marktorientiertes Management
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IMADI.net-Projektbericht
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International journal of business excellence
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International journal of intelligent enterprise
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ECONIS (ZBW)
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Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
2
Steuerung des Markentransfererfolgs
Reinstrom, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480565
Saved in:
3
Wirkung von Limited Editions im FMCG-Bereich
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
4
,
pp. 234-254
Persistent link: https://www.econbiz.de/10003908000
Saved in:
4
Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel
Olbrich, Rainer
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10001655217
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