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~isPartOf:"Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung"
~isPartOf:"Mass customization for personalized communication environments : integrating human factors"
~subject:"Internet marketing"
~subject:"Television"
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Internet marketing
Television
Interactive media
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
Mass customization for personalized communication environments : integrating human factors
International journal of electronic commerce : IJEC
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
International journal of e-business research : an official publication of the Information Resources Management Association
2
Internet advertising : theory and research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Pervasive advertising
2
SpringerLink / Bücher
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Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Berichte aus der Betriebswirtschaft
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BiTS-Forschung
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Breaking new ground in theory and practice
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Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
1
E-business applications for product development and competitive growth : emerging technologies
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbook of research on effective advertising strategies in the social media age
1
Human-computer interaction series
1
IZA Discussion Paper
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International advertising and communication : current insights and empirical findings
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
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Personalizing the TV experience : Vocomedia ; a case study from interactive TV
Bernhaupt, Regina
;
Wilfinger, David
;
Mirlacher, Thomas
- In:
Mass customization for personalized communication …
,
(pp. 149-160)
.
2010
Persistent link: https://www.econbiz.de/10003913551
Saved in:
2
Wirtschaftlichkeit von Interaktionsplattformen : Effizienz und Effektivität an der Schnittstelle zum Kunden
Ney, Michael
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354627
Saved in:
3
Vom Broadcast zum Personalcast : ökonomische Potenziale der Individualisierung audiovisueller Medienprodukte
Hermann, Michael
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001674769
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