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~isPartOf:"Gabler Edition Wissenschaft / Schriften zur Unternehmensentwicklung"
~isPartOf:"Journal of advertising research"
~subject:"Media mix"
~subject:"Mediensektor"
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Search: subject_exact:"Verbundeffekt (Synergie)"
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Media mix
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Gabler Edition Wissenschaft / Schriften zur Unternehmensentwicklung
Journal of advertising research
Journal of marketing communications
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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ECONIS (ZBW)
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What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
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2
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
3
Das strategische Management von Medieninhalten : Gestaltungsoptionen für die langfristige Erfolgssicherung in Medienmärkten
Brack, Anke
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001772913
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