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~isPartOf:"Gabler Edition Wissenschaft / Strategisches Kompetenz-Management"
~isPartOf:"Schriften zur Medienwirtschaft und zum Medienmanagement"
~isPartOf:"The economic journal : the journal of the Royal Economic Society"
~person:"Friedrichsen, Mike"
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Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
Schriften zur Medienwirtschaft und zum Medienmanagement
The economic journal : the journal of the Royal Economic Society
Theorie und Praxis der Werbung in den Massenmedien
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Kommerz - Kommunikation - Konsum : zur Zukunft des Fernsehens
Friedrichsen, Mike
(
ed.
)
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2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010402448
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