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~isPartOf:"Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing"
~isPartOf:"Marketing theory"
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Dienstleistungsmarketing
13
Services marketing
13
Betriebliche Wertschöpfung
4
Beziehungsmarketing
4
Deutschland
4
Germany
4
Marketing theory
4
Marketingtheorie
4
Relationship marketing
4
Service-Dominant Logic
4
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4
Theorie
4
Theory
4
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4
service-dominant logic
3
Consumer behaviour
2
Customer value
2
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2
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Dienstleistungsqualität
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Dienstleistungssektor
2
Konsumentenverhalten
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Kundenwert
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Service industry
2
Service quality
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24.02.1994
1
Arthur Frederick Sheldon
1
Australia
1
Australien
1
Bank marketing
1
Bankmarketing
1
Brand
1
Business network
1
Consumer goods industry
1
Consumers
1
Customer integration
1
Customer satisfaction
1
Customer service
1
Electrical product
1
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Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Brodie, Roderick J.
1
Bunzel, Dirk
1
Caniëls, Marjolein
1
Echeverri, Per
1
Edvardsson, Bo
1
Farquhar, Jillian Dawes
1
Fassott, Georg
1
Flipo, Jean-Paul
1
Jones, D. G. Brian
1
Kleinaltenkamp, Michael
1
Marcos Cuevas, Javier
1
Mühlbacher, Hans
1
Neghina, Carmen
1
Parker, Martin
1
Prior, Daniel D.
1
Rowley, Jennifer
1
Salomonson, Nicklas
1
Skålén, Per
1
Tadajewski, Mark
1
Tumbat, Gülnur
1
Zollner, Georg
1
Åberg, Annika
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Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
Marketing theory
The journal of services marketing
53
SpringerLink / Bücher
40
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Journal of retailing and consumer services
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of business research : JBR
12
The service industries journal
12
Gabler Edition Wissenschaft
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
Journal of Islamic marketing
10
Health marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Services marketing cases in emerging markets : an asian perspective
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
International journal of quality and service sciences
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Kundenbeziehungen im Dienstleistungsbereich
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
The international journal of bank marketing : IJBM
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Advances in services marketing
6
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ECONIS (ZBW)
13
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1
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
2
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
3
Transforming form the goods to the service-dominant logic
Skålén, Per
;
Edvardsson, Bo
- In:
Marketing theory
16
(
2016
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10011494990
Saved in:
4
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
5
Dealing with customer misbehaviour : employees' tactics, practical judgement and implicit knowledge
Echeverri, Per
;
Salomonson, Nicklas
;
Åberg, Annika
- In:
Marketing theory
12
(
2012
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10009697266
Saved in:
6
Co-constructing the service experience : exploring the role of customer emotion management
Tumbat, Gülnur
- In:
Marketing theory
11
(
2011
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10009234777
Saved in:
7
Serving "the guest" : Günther Anders at the Grand Seaside Hotel
Bunzel, Dirk
;
Parker, Martin
- In:
Marketing theory
9
(
2009
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10003826384
Saved in:
8
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
9
Convenience : a service perspective
Farquhar, Jillian Dawes
;
Rowley, Jennifer
- In:
Marketing theory
9
(
2009
)
4
,
pp. 425-438
Persistent link: https://www.econbiz.de/10003920661
Saved in:
10
Advances in
services
marketing
Mühlbacher, Hans
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000961787
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