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~isPartOf:"Gabler Research"
~person:"Eschenbach, Florian"
~type_genre:"Hochschulschrift"
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2008
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Ambush Marketing
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Empirical method
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Empirische Methode
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Erfolgsfaktor
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Football
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Guerilla-Marketing
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Eschenbach, Florian
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Erfolgsfaktoren des Ambush Marketing : eine theoretische und empirische Analyse am Beispiel der Fußball-EM 2008
Eschenbach, Florian
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10008904295
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