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~isPartOf:"Gabler Research"
~person:"Homburg, Christian"
~person:"Kotler, Philip"
~subject:"Corporate budgeting"
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Betriebliche Budgetierung
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Gabler Research
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Controlling in Marketing und Vertrieb : Planung, Budgetierung und Performance Measurement
Artz, Martin
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003960304
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