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~isPartOf:"Gabler Research"
~person:"Zerfaß, Ansgar"
~type_genre:"Fallstudie"
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Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation : Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Süss, Werner
;
Zerfaß, Ansgar
;
Dühring, Lisa
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009125914
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