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~subject:"Brand management"
~subject:"Market research"
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Brand management
Market research
Unternehmen
Social Web
6
Social web
6
World Wide Web 2.0
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Deutschland
4
Germany
4
Knowledge transfer
3
Wissenstransfer
3
Austria
2
Knowledge management
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Semantic web
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Semantisches Web
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Web 2.0 technologies
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Web 2.0-Technologien
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Wissensmanagement
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Bekleidungsindustrie
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Betriebliche Wertschöpfung
1
Brand
1
Clothing industry
1
Computer Associates International Inc. <New York, NY>
1
Consumer behaviour
1
Copyright law
1
Fashion
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Innovation management
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Innovationsmanagement
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Legal reform
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Stocker, Alexander
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Tochtermann, Klaus
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Schulz, Celine
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Wiegandt, Philipp
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Gabler Research
Journal of business research : JBR
104
The journal of product & brand management
56
The journal of brand management : an international journal
54
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
48
SpringerLink / Bücher
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Springer eBook Collection
23
Journal of marketing communications
21
Journal of marketing management : MM
21
International journal of market research : JMRS ; the journal of the Market Research Society
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
18
Tourism management : research, policies, practice
17
Journal of marketing
16
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of fashion marketing and management
13
Research
13
Asia Pacific journal of marketing and logistics
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Psychology & marketing
12
Qualitative market research : an international journal
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of consumer studies
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
10
Journal of strategic marketing
10
Journal of the Academy of Marketing Science
10
Springer Proceedings in Business and Economics
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
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ECONIS (ZBW)
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Wissenstransfer mit Wikis und Weblogs : Fallstudien zum erfolgreichen Einsatz von Web 2.0 in Unternehmen
Stocker, Alexander
;
Tochtermann, Klaus
-
2012
-
2. Auflage
Persistent link: https://www.econbiz.de/10014010119
Saved in:
2
Wissenstransfer mit Wikis und Weblogs : Fallstudien zum erfolgreichen Einsatz von Web 2.0 in Unternehmen
Stocker, Alexander
;
Tochtermann, Klaus
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008654458
Saved in:
3
Value creation of firm-established brand communities
Wiegandt, Philipp
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003890591
Saved in:
4
Organising user communities for innovation management
Schulz, Celine
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003893061
Saved in:
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