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~isPartOf:"Gabler Research / Innovatives Markenmanagement"
~person:"Burmann, Christoph"
~person:"Zingales, Luigi"
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König, Verena
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Gabler Research / Innovatives Markenmanagement
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Markenmanagement
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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New economy in kleinen und mittleren Unternehmen
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Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern
König, Verena
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2010
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1. Aufl.
Persistent link: https://www.econbiz.de/10003906606
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