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~isPartOf:"Gabler Research / Marken- und Produktmanagement"
~subject:"Markenführung"
~subject:"Öffentlichkeitsarbeit"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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A master class in brand planning : the timeless works of Stephen King
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Portfolio-Werbung als Technik des Impression Management : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
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2010
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1. Aufl.
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