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~isPartOf:"Gabler research / Innovatives Markenmanagement"
~person:"Arnhold, Ulrike"
~person:"Kleinaltenkamp, Michael"
~subject:"Viral marketing"
~type:"book"
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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
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2010
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1. ed.
Persistent link: https://www.econbiz.de/10003939865
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