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~isPartOf:"Gabler-Edition Wissenschaft / Marktorientiertes Management"
~subject:"Food retailing"
~subject:"Vertikales Marketing"
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Food retailing
Vertikales Marketing
Betriebsform
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Beziehungsmarketing
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Brand management
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Conjoint Measurement
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Corporate reputation
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Deutschland
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Firmenimage
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Germany
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Handelsmarke
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Handelsmarketing
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Lebensmitteleinzelhandel
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Markenpolitik
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Lauer, Alexander
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Gabler-Edition Wissenschaft / Marktorientiertes Management
Journal of retailing and consumer services
8
The international review of retail, distribution and consumer research
7
Journal of agricultural & food industrial organization
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
SpringerLink / Bücher
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Handelsforschung
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Innovatives Markenmanagement
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Journal of marketing
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Journal of retailing
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Reihe: Marketing, Handel und Management
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advancing insights on brand management
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Advertising: media, marketing and consumer demands
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Australasian marketing journal
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Berichte aus der Betriebswirtschaft
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Betriebswirtschaftliche Diskussionsbeiträge
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CESifo Working Paper
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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Diversity in European marketing : text and cases
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ERIM report series research in management
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Einkauf : die unterschätzte Macht ; wie ein guter Einkauf den Unternehmenswert steigert - Erfolgsbeispiele aus der Praxis
1
Electronic commerce research
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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Enzyklopädie des Handels
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European review of agricultural economics : ERAE
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Food science and technology
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Gabler Edition Wissenschaft / Marketing-Management
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Gabler Research / Hallesche Schriften zur Betriebswirtschaft
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Handbook of business practices and growth in emerging markets
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Vertriebsschienenprofilierung durch Handelsmarken : theoretische Analyse und empirische Bestandsaufnahme im deutschen Lebensmitteleinzelhandel
Lauer, Alexander
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2001
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1. Aufl.
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