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~isPartOf:"Gabler-Lehrbuch"
~subject:"Beziehungsmarketing"
~type_genre:"Case study"
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Integrativ-prozessuales Marketing : eine Einführung ; mit durchgehender Schwarzkopf & Henkel-Fallstudie
Mattmüller, Roland
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2004
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2., überarb. und erw. Aufl.
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