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~isPartOf:"Game studies"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Leshner, Glenn"
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Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
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