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~isPartOf:"Games and economic behavior"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Boles, James Sanders"
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An escalation of commitment perspective on allocation-of-effort decisions in professional
selling
Mayberry, Robert
;
Boles, James Sanders
;
Donthu, Naveen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 879-894
Persistent link: https://www.econbiz.de/10011924781
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