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~isPartOf:"Ganzheitliches Marketing und Management"
~person:"Bachmann, Frank"
~person:"Friedlandt, Jens"
~subject:"Empirical method"
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Markentradition als Erfolgsfaktor in der Automobilbranche : Gestaltungsperspektiven auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Bachmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10003942904
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