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~isPartOf:"Gender, culture, and consumer behavior"
~subject:"Markenarchitektur"
~subject:"Marketing management"
~subject:"USA"
~type_genre:"Case study"
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Gender, culture, and consumer behavior
Brands : interdisciplinary perspectives
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Harvard-Business-Manager : das Wissen der Besten
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Building corporate identity, image and reputation in the digital era
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Cases on branding strategies and product development : successes and pitfalls
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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European journal of marketing : EJM
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Sport management review
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Business analytics and cyber security management in organizations
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Diversity in European marketing : text and cases
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Driving innovation and business success in the digital economy
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Handbook of contemporary marketing in China : theories and practices
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Harvard business review case studies
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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International journal of advertising : the quarterly review of marketing communications
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"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen
;
Buchanan-Oliver, Margo
- In:
Gender, culture, and consumer behavior
,
(pp. 33-60)
.
2012
Persistent link: https://www.econbiz.de/10009544246
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